Saturday, November 01, 2008

The Business of Public Seminars -- Animated Summary

Paul du Toit is one of South Africa's busiest and most hardworking public speakers.

He makes a substantial income from one of his lines of business -- conducting public seminars.

He shared his secrets with the Johannesburg chapter of the Professional Speakers Association of Southern Africa (PSASA) in a one-hour workshop.

I was present, making notes. This animation is my summary of the evening. Paul graciously visited my home to record the voice track. And I did all of the painting and animating. (And editing, and everything else.)

The music is by Derek R Audette, and is used under the terms outlined on his website...

If you're interested in how my brand of visual facilitation can add value to your event, please feel free to contact me via email on My portfolio is at

The seven points covered in this video are:

1. Ask yourself WHY you want to put on a public seminar.

2. Advertise well in advance of the event. Get front page or early right hand page placement.

3. For a general audience, have a topic with broad appeal.

4. An amazing venue, food, and a high-value giveaway are big drawcards.

5. Have systems. Secretarial backup. And easy-to-use internet booking tools.

6. Negotiate supplier prices. For example, venue costs.

7. Get paid 5 working days before the event.

All of the work for this was done on my Toshiba Tecra M4 tablet pc. I used ArtRage 2.5 for the painting, CrazyTalk 5.1 Pro for the animation, and Premiere Pro for the editing. The music is an edit of a track titled 'Shunned' by Derek R Audette -- Thanks for the music, Derek!

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