Friday, January 30, 2009

Ray Wicksell on 'How To Build a Brand'

Ray Wicksell's Voucher, originally uploaded by royblumenthal.

Ray Wicksell appears on tomorrow's episode of 'Kaleidoscope', the business magazine show on CNBC AFRICA. (It's at 8:30pm Central African Time. In South Africa, it's on Channel 410 on DStv. In Africa, it's on several satellite channels.)

Ray's a long-distance runner turned marketer. His long term sponsor -- Nike -- converted his running shoes into the footing for a massive career in South Africa. He's the guy who headed up the South African Nike team when they first came to our shores.

In the show, he talks about what a company needs to do in order to keep a brand alive and kicking.

What he doesn't talk about on air is the fact that he's also a property developer. So if you're in the market for ultra-luxury lving, you might want to look at his website -- or -- and pick out your apartment in one of his golfing estates.

Oh... if you're wondering about the 'I am not Arnold' quote... Ray is a dead ringer for Arnold Schwarzenegger. He even had a bad spell with a stalker. She simply wouldn't believe that he WASN'T Arnie. Wild stuff.

The painting this coupon is based on was made live in studio during the recording of this week's episode of Kaleidoscope. I painted it in ArtRage 2.5 on my Rectron-sponsored Asus R1E tablet pc. I took it into Photoshop CS3, and did my manipulations there.

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