Saturday, November 06, 2010
Thursday, September 16, 2010
What a load of rubbish.
Do you seriously think your readers don't know what direct response
copywriting looks like?
Maybe there IS a real person called
Nthabiseng Tshabalala. And maybe she's twelve. But she sure as hell
didn't write this copy.
Get honest FAST. Or run the risk of alienating the people you're
trying to reach. You've already lost me with this example of poor,
unethical, unsound marketing.
On Wednesday, September 15, 2010, 1GOAL wrote:
Hello from South Africa! My name is Nthabiseng Tshabalala and I'm 12 years old, and go to Winnie Ngwekazi Primary School in Soweto, South Africa. It has been a huge honor to work on this issue with all of you. Education has changed my life, and I want every child around the world to have the same chance.
During the World Cup, I had the incredible chance to work with Shakira and 1GOAL. Together, we delivered Education Yellow cards from 1GOAL supporters to world leaders who were meeting here in South Africa.
I thought that meeting was big. But next week, all the leaders in the world are meeting at the United Nations to discuss how to deal with issues like education. So this week I’m travelling with the 1GOAL Campaign to New York City! At the summit, I will talk to world leaders, tell them my story, and ask them to make sure every child has a chance to get an education.
I also know they will listen much more closely if they are hearing from many people at once. So now I am asking you to join me. Imagine you could tell all the world leaders what you wanted them to do about education by 2015. What would you say? What kind of future do you want in 2015?
I know I'm very young to be speaking to Presidents and Prime Ministers but they are deciding the future. And it is children, like me, who will live in that future. So I think it is important for us to tell them what kind of future we want to live in.
New York City is farther away from home than I've ever been. I’ve always wanted to go to America, so I am very excited and but I’m also very nervous. But I know I should go. I know that these leaders are choosing which future I will grow up with.
It could be a future where every child gets to go to school. That way, if you're good at maths, you can become an engineer. Or if you are good at science, you can become a scientist. We wouldn't need to worry about going hungry, because everyone would have good jobs that they are good at doing. (I would like to be a writer. Can you tell?)
Or it could be a future where most kids still can't go to school. So even really smart people can't find a job, because they never learned anything. In many places like where I grew up, there would be no engineers to build new buildings and no scientists to help cure diseases. And people will go hungry because they cannot find work.
I am hoping that I can encourage the leaders in New York to choose the better future for me and children around the world.
And I am hoping you will write to me about the world you want in 2015. I want to add all of your voices to mine at the United Nations next week. Please write your answer to me right away:
I believe that this way, we don't have to just wait to see what the future brings. We can choose our own future.
Thank you for being part of 1GOAL. And thank you for fighting for me and all the other children and adults in the world who are denied an education.
Saturday, July 17, 2010
David Germond of The Win Win Group emailed me a challenge... To come up with alternative uses for your vuvuzela now that the World Cup is over.
His email was simple. It said: 'This is what Zapiro did...'
So here's my stab at it.
I took a good hour to do a Google search for a suitable Mel Gibson picture. I was hunting for one where he spews vitriol, something to match the sound of his voice on the leaked recordings of his verbal abuse of his wife.
It seems his public relations handlers are on full red alert doing urgent fire-fighting. There are only a very few unsavoury pics of the man. And those are tame.
Anyway. I found this one. It suits my purpose. It's from ContactMusic.
I originally intended making a caricature of him. But when I was dummying up the composition, I liked the juxtaposition of the photo with the drawing. So that's what I stuck with.
This picture was made entirely in ArtRage 3 (with the exception of the photo of Mel Gibson, which is used without permission). No vuvuzelas were abused in the making of this muzzle. Mind the drool.
By the way, you have 13 days left to take advantage of my half-price offer. Book and pay for my services as a visual facilitator before Friday 30 July, and you get me for a massive 50% saving. Email Jennifer for details: email@example.com
Wednesday, July 14, 2010
Blumenthal's 'Back From Berlin Bash' -- Visual Facilitation at half-price for two weeks, originally uploaded by royblumenthal.
To give YOU the chance to experience what Europe's corporate top brass experienced, I'm BASHING my prices for just two weeks.
If you book and pay for a visual facilitation session with me in the next two weeks, you'll get me FOR HALF PRICE.
We're accepting bookings at half price until Friday 30 July. This offer is valid for events up to 31 December 2010. All you have to do is book and pay before 30 July, and you get a MASSIVE DISCOUNT. HALF OFF!
So while I'm cooling off from the 40 degree temperatures of Berlin, you can heat up your boardroom by having me make live pictures of your event.
Book me NOW by emailing Jennifer on firstname.lastname@example.org. Act now. The half-price window closes on Friday 30 July.
This picture was created live during a 'best practice sharing' convention held in Berlin.
Thursday, June 17, 2010
Thursday, May 20, 2010
I add my voice to those denouncing the Malawian government for the trial and sentencing of a gay couple.
I add my voice to those protesting the human rights abuses being perpetrated by the Malawi government against the young gay couple currently sentenced to 14 years in prison for their lifestyle choices.
Here is a link to some of the material I've read about this travesty: http://bit.ly/9nMFGZ.
I appeal to you to convey to your president my extreme displeasure at the actions of his government. And I request a reversal of the court's verdict and sentence.
Let people live their lives to the fullest, according to their own convictions.
PS: Please understand that this letter is appearing on my Posterous blog -- http://royblumenthal.posterous.com, as well as my Blogspot blog -- http://schmucknews.blogspot.com. I encourage readers of my blogs to voice their own disgust to you and your government by emailing you at email@example.com. (Note to protestors... The email address here is correctly spelled. There is no 'w' in the 'malai' portion of the address.)
Visual Facilitator, Illustrator, Writer, Director
Mobile: +27 74 104 6386
Fax: 086 512 2580 (South African calls only)
Professional member of the Professional Speakers Association of Southern Africa: http://www.psasouthernafrica.co.za/members/resume.asp?ID=264
I use an Asus R1E tablet pc, sponsored by Rectron South Africa
Tuesday, April 20, 2010
Bizarre. Al Malnik, at one time, buddy to Michael Jackson, godfather of Blanket, Jackson's youngest child, and one-time executor of his will is now calling for cartoonists and caricaturists to make a flattering portrait of him.
At least, I THINK that's what he's doing.
I got an email from the folk at Toonpool asking for a pic of Malnik.
This is the request:
"We urgently are looking for very positive (!!!) portraits of Al Malnik (Alvin Ira Malnik), a very rich man."
Malnik is a controversial figure. Sounds kinda loser-ish to me.
Let's hope he likes my pic. I really tried to keep it flattering. Okay. Let's be honest... I didn't REALLLLLLLY try too hard to flatter. Okay... I'll admit it. I didn't try at all.
Mister Malnik... please don't ask your underworld associates to pay me a visit. Thanks.
This painting was made in ArtRage on my Rectron-sponsored Asus R1E tablet pc in the small hours of the night. No Michael Jackson was played (nor played with) in the making of this picture.
Tuesday, April 13, 2010
Eugene Terre'Blanche, Backstage With The Village People, originally uploaded by royblumenthal.
I was going to illustrate this. But when I looked for my reference pictures online, I simply HAD to do a montage.
Sunday, March 28, 2010
King -- A Quick Moleskine Doodle While on the Phone 23/03/2010, originally uploaded by royblumenthal.
So there I was, watching BATTLE ROYALE this afternoon in my home theatre, when a client called confirming a meeting. I wrote all the details down. And as the conversation continued, I drew this blobby little royal nebbish.
Wednesday, March 10, 2010
Thanks to @MarkStraw for recommending Jeff Eitzman to me.
Jeff's a brilliant dentist. He takes a lot of time to get to understand his patients' mouths. And then he takes the right, considered, skillfully executed action.
In November, a relatively new filling applied by 'Dentist X' in Fourways fell out. I sought opinions from friends. One bud recommended 'Dentist Y' near Cresta/Northcliff. The filling lasted exactly three days. Another bud -- the aforementioned Twitter-bud, @JackStraw -- gave me Jeff's number.
A good sign is that Jeff was booked up till February. But his mom, who runs the reception at the practice, popped me onto a cancellation list.
When I finally got a booking in mid-December, Jeff spent two hours with me, investigating WHY this problem filling kept falling out. He devised a treatment plan. Lined my cavity with a hardening substance, put a temp filling over that, and told me to come back in two months once the hardening agent had cured.
When I got back to his chair in mid-February, just before my bithday, he got to work on the real business of giving me a lasting filling. He completely reconstructed my tooth, using about four separate layers of material, including strategically-placed metal screws that he embedded in some of the substrate.
This filling is incapable of falling out. Furthermore, he constructed it in such a way that it does NOT trap food in the crevice. Previous dentists who botched this tooth also botched the crevice.
The tooth is still sensitive. But every day it's settling down more. The reason it's sensitive is cos the cavity was so deep that the drilling went very close to the nerve. Jeff's treatment philosophy begins with 'First do no harm', followed by, 'If we can save the nerve, we'll do that', followed by, 'The natural tooth material is the best material for your mouth'.
The dude is a sculptor. I recommend him fiercely.
These four pics started out as black and white drawings in my PaperBlanks Moleskine-substitute notebook. I drew them while Jeff was working in my mouth. The colour-work came later, in PhotoShop CS3.
Tuesday, March 02, 2010
Graeme Sacks (@AfricanABC) popped into Mugg & Bean in Killarney. He took this pic of me demonstrating ArtRage to an interested-party.
I've been uploading pics I made live on-air this morning at eNEWS CHANNEL. They had a special to celebrate 100 Days To The World Cup, and I was invited to do on-the-spot visual facilitation of the event.
These are the pics I made:
Friday, January 01, 2010
Mounted this to our wall on the morning of 31 December 2009. It's a handmade pentagram using branches from several different plants.
It's designed as part of our set of tools to keep us safe in this new year.
It's filled with white light stretching out to wherever our loved ones are.
Here's wishing you a safe and love-filled 2010.