Tuesday, December 27, 2005

Virtual Surf Report: Everyone's an Expert on SOMETHING... Squidoo

Seth Godin, marketing genius deluxe, has, along with his team, created a new brainchild. It's a website called Squidoo, and its mission in life is to share knowledge and expertise.

At its most basic level, Squidoo offers surfers 'lenses' into various areas of expertise.

For instance, I'm an expert on creativity, and have been delivering creativity seminars for almost a decade now. So I've created my own Squidoo lens on the topic: Creativity According to Roy Blumenthal.

People go to the site, search for lenses using tag words, and up comes a list of relevant items. People are able to vote on the lenses they find, and these votes push particularly good lenses closer to the top of the list.

The more a 'lensmaster' updates his or her lens, and the more relevant and interesting those updates are, the more likely that lens is to get a better lens ranking.

The best thing about the site is that it's REALLLLLLLLLLLLLLLLLLLLY EASY to make your own lens. It's crammed with tools, and an amazing help forum to get you started.

Here's where it gets interesting though. When the site launches officially in the near future, all lensmasters will earn revenue from the site. They're currently working out a decent 'share and share alike' algorithm. When that's done, I'll start making money off my knowledge base. The more knowledge I share, the more money I'll earn.

But it doesn't end there. Squidoo has dedicated 5% of its revenues to charity. And I get to choose where my share of that goes to. More than that, I can also choose to give a percentage of MY earnings to charity. So I've opted to give 10% of my earnings away to worthy causes selected by the Squidoo team.

This is a site that you simply MUST get involved in. YOU have some expertise. Share it! It's really easy, and all you need to do is know something.

For a full podcast of this piece, please visit http://schmucknews.libsyn.com.

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